School of English - AUTh

Description

Description
This module focuses on the specific characteristics of advertising discourse and promotional texts and on the ways in which their persuasive force can be retained in translation. Students develop textual and contextual analysis skills essential for effective translation decisions, drawing on conceptual tools from linguistics, semiotics and rhetoric, with an emphasis on creativity and problem-solving. Selected units also examine the role that Large Language Models (LLMs) may play in authoring and editing persuasive messages. Weekly classes combine discussion, group work and hands-on translation exercises, ranging from strategic lexical choices to the creative rearrangement of information and complete rewriting of messages (transcreation).

Intended Learning Outcomes (ILOs)
Upon successful completion of the module, students will be able to:

•        identify and discuss the persuasive function of segments within seemingly uniform texts
•       explain basic principles of discourse organisation, in terms of content and form
•      analyse the strategic interaction between linguistic and pictorial elements in multimodal texts
•        recognise broader contextual characteristics, from linguistic cues to cultural specificities
•        develop conceptual tools transferable to other modules in their programme
•        practise problem-solving and priority-setting skills for future translation activity

Assessment: Guided commentary on a persuasive text sourced by the students (70%), timed multiple-choice quiz (30%)

Register / Compulsory attendance: Yes

Teaching